Group Director, Media Analytics
Company: Advantage Solutions
Location: New York
Posted on: October 12, 2024
Job Description:
Group Director, Media Analytics
Job Locations
US-MA-Boston - US-IL-Chicago - US-NY-New York
Primary Posting Location : City
Boston
Primary Posting Location : State/Province
MA
Primary Posting Location : Postal Code
02101
Primary Posting Location : Country
US
Requisition ID
2024-433806
Position Type
Full Time
Category
Client Services/Account Management
Minimum
USD $170,000.00/Yr.
Maximum
USD $190,000.00/Yr.
Summary
GROUP DIRECTOR, MEDIA ANALYTICS About Us: We are a leading media
agency focused on delivering top-notch analytics and insights to
our clients. We are seeking an experienced Group Director to lead
our Media Performance Analytics team. This role is pivotal in
elevating our media reporting capabilities, developing innovative
solutions, and driving actionable insights.Job Description: As the
Group Director of Media Performance Analytics, you will be
instrumental in shaping the future of our media analytics practice
through innovation in services and strategic team development. This
role requires a strong background in media analytics, web
analytics, media measurement, and attribution. The ideal candidate
will be adept at crafting meaningful narratives from data, leading
a team, and selling media analytics services to clients.
Responsibilities:
Own media analytics product and
services delivery across the portfolio of clients.Act as the
strategic lead on key agency accounts, build and maintain strong
relationships with clients and serve as a trusted advisor and
partner to client stakeholders.Lead the media performance analytics
team ensuring high-quality output and context reach, actionable
media insights.Mentor analysts in the art of interpreting data,
guiding them to extract meaningful trends, patterns, and actionable
insights from a variety of data sources and platforms. Cultivate a
culture of continuous learning and collaboration, ensuring that
knowledge and expertise are disseminated throughout the
team.Collaborate with Media, Strategy, Creative, Technology, and
Account teams to develop comprehensive measurement strategies and
integrated cross-channel storytelling.Utilize all relevant data and
technology to drive test & learn agenda in order to improve
performance of both conversion driving and awareness/consideration
initiatives.Lead the evolution of the agency's measurement
practice, implement innovative measurement frameworks and test
designs to support media performance optimization. Partner with
technical resources to guide implementation of key technologies
that support data strategy.Stay abreast of media industry trends
and advancements in analytics and technology. Qualifications:
10+ years of experience leading media
measurement practice. Agency or business consulting experience is a
plus.Deep knowledge of digital marketing across email, SMS, app,
social, display, search and programmatic platforms. Understanding
and prior experience with brand lift studies is preferred,
familiarity with offline channels such as linear tv is a plus
.Advanced working knowledge of key web analytics platforms (e.g.
Google Analytics, Adobe Analytics).Knowledge of syndicated media
research & systems (e.g. Nielsen)Experience with data visualization
tools (e.g., Power BI, Tableau).Experience with cross-channel media
measurement and attribution.Strong storytelling skills, with the
ability to translate data into clearly articulated strategies to
accelerate how data and technology supports the maximization of
client business outcomes.Ability to simplify complex digital
concepts and distill them to their core ideas, themes, insights,
and recommendations.Excellent communication and client presentation
skills.Proficiency in managing client relationships and delivering
high-quality client-facing deliverables.Dedication to teammates and
a can-do attitude; ability to work effectively in a
cross-functional capacity.Proven track record of leading and
mentoring analytics teams.Continuous learning and growth mindset
including willingness to stay updated on the latest advancements in
analytics and marketing technology. High sense of ownership,
motivation, and desire to build high performance teams.Proactive
problem-solving approach to address challenges and roadblocks.
Ability to drive innovation in operational processes and improve
cross-team collaboration.Ability to quickly shift mindset and work
in a fast-paced environment. About AMP Agency AMP Agency is a
full-service, integrated marketing agency with offices in Boston,
New York, and Chicago. We're a team of creative minds, digital
strategists, social and behavioral scientists and media experts
that focus on creating contextually relevant consumer engagements
across digital and physical brand experiences. We employ an
"Insights Inspired, Results Driven" approach to design end-to-end
marketing solutions for the brands with which we partner. AMP
Agency is committed to Diversity, Equity and Inclusion. AMP is an
equal opportunity employer and encourages people from all
backgrounds and experiences to apply. AMP Agency does not
discriminate on the basis of race, national origin, gender, gender
identity, sexual orientation, protected veteran status, disability,
age or other legally protected status. We prohibit harassment of
applicants and employees based on any of these protected
categories. Job Will Remain Open Until Filled
Responsibilities
The Company is one of North America's leading sales and marketing
agencies specializing in outsourced sales, merchandising, category
management and marketing services to manufacturers, suppliers and
producers of food products and consumer packaged goods. The Company
services a variety of trade channels including grocery, mass
merchandise, specialty, convenience, drug, dollar, club, hardware,
consumer electronics and home centers. We bridge the gap between
manufacturers and retailers, providing consumers access to the best
products available in the marketplace today. Position Summary The
Group Account Director will drive the global strategy and
deployment across 9 big name brands across the world. The Group
Account Director reports to our SVP of Client Service, and is a key
client-facing position that is focused on leading and growing key
relationships, building our social practice, and contributing to
new business pitches. Essential Job Duties and Responsibilities
- Provides leadership in creating and driving deployment of
global social strategies that support client measurement objectives
- Sparking creative ideation through thoughtful insights based on
industry & brand knowledge, social trends and analytics.
- Fosters a successful client relationship resulting in long-term
client relationships and organic growth.
- Collaborates with agency partners to drive integrated creative
strategies.
- Oversees all aspects of client business from concept through
execution and managing a team with attention to quality and details
- Accurate financial management of client business from scoping
to forecasting and budget reconciliation.
- Creates dependable, organized, and clear communications at all
levels and across all departments.
- Frames key issues facing the clients and develops recommended
approaches.
- Orchestrates partnerships with internal teams to manage
priorities, schedules, and deliverables.
- Develop team members by coaching, training and identifying
areas for growth.
- Support Senior Management in new business opportunities and
industry wide events Supervisory Responsibilities Direct Reports-
Hires, retains, trains, coaches, guides, directs, and develops
direct reports using company-wide processes, tools and resources
Indirect Reports- May delegate work of others and provide guidance,
direction and mentoring to indirect reports Travel and/or Driving
Requirements - Travel is an essential duty and function of this
job. Driving is not an essential duty or function of this job. -
Travel up to 25% Minimum QualificationsThe following are the
minimum job-related qualifications which an individual needs in
order to successfully perform the essential duties and
responsibilities of the jobEducation Level: (Required): Bachelor's
Degree (Preferred): Master's Degree or equivalent experience Field
of Study/Area of Experience: Digital Marketing /Social Media12+
Years of experience in Social Media Skills, Knowledge and Abilities
- Top Digital agencies, content studios and/or consumer brands
working on strategy across all multi-platform consumer touch points
preferred.
- Deep expertise across all digital media channels including
display, search, social, mobile and programmatic with a solid
understanding of the role of ad operations and analytics is a
must.
- Knowledge and understanding of the strategic role of audience
buying technologies and automation is critical.
- Experience and understanding of media analytics and how to
apply data to inform insights, test and optimize to support media
strategies.
- Ability to sell - the agency, media strategies, your
direction
- Strategic leader with clients. Must be able to attract, grow
and retain clients to want to work with the best agency
- Demonstrates agility in constructing insightful, meaningful
real-time dialogue with clients - about the work as well as their
business. Environmental & Physical Requirements Office / Sedentary
RequirementsIncumbent must be able to perform the essential
functions of the job. Work is performed primarily in an office
environment. Typically requires the ability to sit for extended
periods of time (66%+ each day), ability to hear the telephone,
ability to enter data on a computer and may also require the
ability to lift up to 10 pounds. Additional Information Regarding
The Company Job Duties and Job Descriptions Job duties include
additional responsibilities as assigned by one's supervisor or
other manager related to the position/department. This job
description is meant to describe the general nature and level of
work being performed; it is not intended to be construed as an
exhaustive list of all responsibilities, duties and skills required
for the position. The Company reserves the right at any time with
or without notice to alter or change job responsibilities, reassign
or transfer job position or assign additional job responsibilities,
subject to applicable law. The Company shall provide reasonable
accommodations of known disabilities to enable a qualified
applicant or employee to apply for employment, perform the
essential functions of the job, or enjoy the benefits and
privileges of employment as required by the law. Any estimate,
schedule, or guideline provided to associates in this job
description or elsewhere in connection with their jobs is only
intended to help describe job duties and for planning purposes.
Regardless of any such estimate, schedule, or guideline, associates
must always record all time worked for our company (which includes
but is not limited to on-site work time in an assigned store,
office, or other work location; required waiting time;
administrative time; and work-related travel time).
Important Information
The above statements are intended to describe the general nature
and level of work being performed by people assigned to this
position. They are not intended to be an exhaustive list of all
responsibilities, duties and skills required of associates so
classified.The Company is committed to providing equal opportunity
in all employment practices without regard to age, race, color,
national origin, sex, sexual orientation, religion, physical or
mental disability, or any other category protected by law. As part
of this commitment, the Company shall provide reasonable
accommodations of known disabilities to enable an applicant or
employee to apply for employment, perform the essential functions
of the job, or enjoy the benefits and privileges of employment as
required by the law.
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Keywords: Advantage Solutions, Norwalk , Group Director, Media Analytics, Advertising , New York, Connecticut
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