SENIOR MANAGER, TALENT & INFLUENCE MARKETING
Company: Moncler Spa
Location: New York
Posted on: October 19, 2024
Job Description:
Senior Manager, Talent & Influence Marketing LOCATION: -
Is your CV ready If so, and you are confident this is the role for
you, make sure to apply asap.
New York, United States EMPLOYMENT TYPE: - Full Time WORKPLACE
TYPE: - Hybrid POSITION OVERVIEW: Reporting to the Global Head of
Talent & Influence Marketing, the US Senior Manager of Talent &
Influence Marketing will support in creating the outline,
definition, and execution of the long-term Moncler Talent &
Influence Marketing Brand strategy, aiming to go beyond fashion and
beyond luxury, with the scope of all Brand relationships across
tier 1 talent and tier 2 Key Opinion Leaders (KOLs) & Seeding
within the US Market. Aligned with the global guidelines and
objectives set by the Global Talent & Influence Marketing team,
this role will cultivate deep and meaningful talent connections
within the US market, across the worlds of design, entertainment,
music, sports, and art. With a dotted line reporting relationship
to the Americas VP of Marketing & Communications, this role will
also support both global and local brand activations according to
the three brand pillars (Moncler Genius, Moncler Collection and
Grenoble). RESPONSIBILITIES: Marketing Brand Strategy and Business
Analysis
- Support the development of the US Talent & Influence Marketing
strategy, including coordination with the Global Team for both
Celebrities and KOLs, streamlining guidelines for talent
activations within the market while following the global Talent &
Influence strategy.
- Support the Americas hero city strategy, developing local
communities and strengthening local engagement amongst professional
athletes, stylists, talents, and cultural connectors in key markets
to include New York, LA, Chicago & Miami. -
- Manage and report on the US Influence and Talent budget, local
store pulls, local talent gifting and allowances and the monthly
check of Cegid files in collaboration with Global Talent Team.
- Moderating, reporting and effectively analyzing KPIs and
performance across key market channels to guide and optimize
overall local Talent strategy. Send local talent reporting to
Global Talent Team according to the Global reporting guidelines and
deadlines per project.
- Propose new social media tools, best practices, competitor
activity and other social leaders to bring early adopter approaches
to the way Moncler works in the Influence Marketing sphere.
Relationships
- Support in building, reinforcing, and consolidating the Brand's
relationship with KOLs and stylists across different industries
(fashion, art, entertainment, music, and sports) that align with
Moncler's core values and target objectives including detailed
research beforehand. Activations and Coordination
- Management of local product placement and seeding ensuring
orders are aligned with the Global Talent strategy and with city-up
marketing objectives.
- Own the relationship with all US store managers to efficiently
process store pulls and talent gifting.
- Supervise and manage talent fittings, gifting and attendance
for local and global events, spontaneous gifting, and cultural
moments, including eventual management of local talent space within
the region.
- Maintain an updated global database of contacts across all
pillars and relevant activations using Launch Metrics
platform.
- Coordination of all local talent travel to local and/or global
events according to global travel budget guidelines. - Team
- Perform as a team player and participate in all activities
contributing to the overall objectives of the department, and
Company.
- Contribute to and maintain a positive and collaborative work
environment.
- Maintain an elevated standard of client experience,
professionalism, ethics, and confidentiality when necessary.
- Additional duties and responsibilities as required and
communicated by management and/or the Company. - REQUIREMENTS:
Physical Requirements/Agilities - Lift/Carry - up to 10lbs
Lift/Carry - 10 to 20lbs Keyboard Frequent Rarely Frequent Constant
- The Company will make reasonable accommodations for the known
physical or mental limitations of an otherwise qualified individual
with a disability who is an applicant or an employee unless undue
hardship would result. Education
- Bachelor's degree required. Preferred fields include
communications, public relations, and marketing. Other fields of
study, with relevant work experiences also welcomed. Work
Experience
- Five (5) plus years of experience relevant to the role with
in-depth and demonstrable understanding of talent/KOL procurement
and management.
- Preferred career experience in luxury retail organizations.
Experience gained in global non-luxury organizations also welcomed.
- Special Skills and Personal Attributes
- A deep knowledge of the influencer marketing landscape with a
proven track record of identifying talent aligned with brand
values, and successfully securing and managing partnerships.
- Established and maintained industry contacts and
relations.
- An understanding of brand marketing and the role talent plays
in brand strategy.
- Excellent project management and organizational abilities
specific to Talent coordinator and logistics.
- Exceptional written and verbal communication skills, with the
ability to craft persuasive and engaging narratives.
- Creative thinker with the ability to conceptualize unique and
innovative communication strategies.
- Ability to thrive in a fast-paced, dynamic environment while
maintaining attention to detail.
- Well versed with public relations tools and social media
platforms & trends.
- Highly motivated with ability to organize multiple teams and
concepts to achieve results. ORGANIZATIONAL STRUCTURE/REPORTING
RELATIONSHIPS : Internal
- Reports to: The Global Head of Talent & Influence Marketing.
Dotted line report to VP, Marketing & Communications
- # of direct reports: 0
- # of Indirect Reports: 0 External
- Industry professionals
- Talent/KOLs
- Clients ADDITIONAL INFORMATION All tasks are not limited and/or
restricted to this job description. Employee must comply with any
reasonable requests from management to perform any other duties to
fulfill the role's requirements; - Moncler Group is an equal
employment opportunity employer. For individuals assigned and/or
hired to work in New York, Moncler includes a reasonable estimate
of the salary rate range for this role. This considers the wide
range of factors that are considered in making compensation
decisions; including but not limited to business or organizational
needs, skill sets, experience and training, licensure, and
certifications. A reasonable estimate of the current base salary
range is $115,000.00 per year to $135,000.00 per year. - In
addition to a competitive base salary, the appointed candidate will
also be eligible for an annual bonus, a comprehensive benefits
package including medical, dental, vision, short and long-term
disability, various paid time off programs, employee
discount/clothing allowance, and a retirement plan with employer
contribution. The position requires 4 days per week on Site in the
Moncler Corporate Office, located in the heart of Soho, Manhattan
Our Marketing and Brand Communications team is responsible for all
global integrated marketing efforts, inclusive of our full creative
process for the brand and all regions. The Team's efforts are
focused on sharing our bold dreams.
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Keywords: Moncler Spa, Norwalk , SENIOR MANAGER, TALENT & INFLUENCE MARKETING, Advertising , New York, Connecticut
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